Thinkcorps

I see so many companies fretting about new initiatives like Facebook apps, mobile, video and more. Yet their sites suffer from many obvious blunders, inefficiencies, bad usability, and detritus from failed experiments.

Your Web site is your digital home. Just like a regular house, you need to clean it regularly.

I guess most people just don’t like housework, but it’s actually the nature of the Web. There are frontiers and trails to be blazed online, but in most cases, innovation happens close to home, where new strategies and methods are improving the basics of how we build Web pages and interact with readers.

It’s these basics that your entire online business is built upon—get them wrong, and it won’t matter how cute your Facebook app is. Everyone gets distracted by shiny objects some times, but great companies keep their focus on core values and work very hard to continually improve and refine them.