Thinkcorps

Quote from Pete Levisohn, president of FIM, on the announcement that the company bought SDC, an ad tech firm—“the internal example being tossed around was if someone’s in Wisconsin in the middle of winter you don’t want to send them ads for surfboards.”

That’s the dumbest thing I’ve ever heard of. Why would you assume that someone freezing their ass off (I grew up in Wisconsin) wouldn’t be interested in surfboards? I mean, wouldn’t that perhaps be the perfect time to sell someone on the possibilities of enjoying the sand and surf of, say, Hawaii?

How much talk has there been about the potential of online ad targeting? And this is where we’re at?