Thinkcorps

It’s hard to believe people still eat up this garbage.

“More than a million households deleted all the digital music files they had saved on their PCs in August, according to new information released today by The NPD Group. NPD credits the ongoing RIAA anti-piracy campaign and related media attention as having had a measurable effect on the actions of many consumers in regard to the illegal sharing of digital music. In a related survey of consumer perception, however, NPD found that consumers’ overall opinion of the recording industry is suffering as a result of the record industry association’s well-publicized legal tactics.”

Their methodology consists of 40,000 volunteer computer users. People who know they’re being watched. I guess we’ll let that one go for the moment.

Second, deleting files can mean anything. An increase in the number of garbage Kazaa files, for instance. Or an increase in HD swapping with friends, leading to the removal of duplicate files. Or more errors using CD ripping software.

Third, NPD reports that 80 percent of these ‘deleters’ retained fewer than 50 music files on their hard drives. These are not music lovers, people. These are newbies, and if history has taught us anything, it’s that you simply cannot predict what a newbie is going to do or why they’re doing it.

Full Release:
NPD Press Release – November 5, 2003